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We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.
Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).
And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...
Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?
Link: 2011 Mediocrity Sedan
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_______________________2011 SUBARU LEGACY_______________________



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__________________________2011 KIA OPTIMA__________________________

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__________________________2004 KIA OPTIMA__________________________


Now, we all know you can't and you shouldn't buy a car based upon looks or preliminary specs alone. It's the whole package that counts. However, in this case, we simply want to find out which one of these new family sedans captured your attention for the right reasons.
Place your vote in the poll after the jump and be sure to have your say in the comments section.
Which mid-size sedan do you like more?

_____________________________KIA OPTIMA____________________________

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