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Sunday, October 17, 2010

Sydney Show Subaru Forester S-Edition Study Hints at Sportier Production Model

At the 2010 Australian International Motor Show in Sydney, Subaru unveiled the Forester S-Edition, a concept study that points to a new Forester variant for 2011. Built on the existing turbocharged Forester XT, the S-Edition produces an additional 32 hp and 20 lb ft (24 kw and 27 Nm) over the Australian market XT's 227 hp and 236 lb ft (169 kw and 320 Nm) lifting the 2.5-liter boxer engine's output to 259-horsepower.

A flappy-paddle 5sp automatic gearbox, revised sports suspension and Variable Torque Distribution (VTD) all-wheel drive round out the mechanical package, whilst new styling and comfort features including STI sourced 17-inch alloys, Alcantara interior trim and drilled alloy pedals help further differentiate the S-Edition from the XT.

Subaru Australia's Managing Director is quite pleased with the Forester S-Edition concept: "We're delighted and honoured that Fuji Heavy Industries (FHI) have chosen Sydney for the worldwide unveil of this Forester concept. It points towards an exciting development in our Forester range early next year." he said.

At the time of writing, the Forester is Australia's best selling compact sports utility vehicle, with its major rival - Toyota's RAV4 - trailing close behind. Carscoop will have more information on the possible production model variant of the S-Edition study as we get it.

By Tristan Hankins

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Thursday, October 7, 2010

Subaru UK Presents 2011 WRX STI, Drops Impreza Name from Halo Model, Introduces Sedan Version

Subaru's UK arm has decided to make the WRX STI its own standalone model for 2011, dropping the "Impreza" reference from the road-going rally car's name. As in other markets, the UK's STI will again be available in sedan and five-door hatch variants and pack a turbocharged 2.5-liter 4-cylinder boxer engine making 300 horsepower and 407 Nm / 300 lb ft of torque.

For 2011, the UK's STI will get Subaru's "spec. C" suspension setup featuring a lower ride and wider tires wrapped around lighter wheels. Other than that, the car hits 100 km/h [62 mph] from standstill in 5.2 seconds, has a top speed of 158 mph [254 km/h] in sedan form, and meets Euro 5 emissions standards.

In Britain, the 2011 WRX STI will begin adding options at £32,995 for either the 4- or 5-door version. We're not sure yet if the "Impreza" name will be dropped from Subaru's halo car in other markets, but it could be a possibility as Fuji Heavy Industries' all-wheel drive automaker tries to revise its lineup.

An STI as a pronounced representative of the Subaru brand would be a bold move for a brand that has gone from unique and interesting to boring and non-competitive [WRX / STI models aside, of course] over the past few years.

By Phil Alex

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Monday, October 4, 2010

Subaru Revealed Behind 2011 Mediocrity Marketing Hoax; What do you Say Kia?

As some of you pointed out, Subaru was the culprit hiding behind the week-long 2011 Mediocrity campaign, which showed a beige-cladded first-generation Kia Optima in a scoop-like series of photos. Upon looking at the first set of images that arrived in our mailbox (read here), we knew that this was some sort of devious viral marketing campaign.

It is true that these type of campaigns can be rather cheap and yet extremely effective. However, they can also backfire. And in our opinion, that's the case with Subaru's effort to promote / convince us that the latest Legacy is the opposite of the so-called 'beige' mid-size sedans.

We assume the creators of the campaign believed no one would figure out that the car buried under all that beige makeup was an older Kia Optima.

Mark this down as a big mistake, because once we found out, we were bound to make a comparison between the Legacy and the forthcoming 2011 Kia Optima (and not of course, its decade-old predecessor...).

And in our book, at least, in what concerns the looks department, the new Optima makes the Legacy seem beiger than Japan's beigest beige...

Now, wouldn't it be interesting if Kia responded with a 'beige' answer / commercial to Subaru's campaign?

Link: 2011 Mediocrity Sedan

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Sunday, December 20, 2009

Subaru Impreza WRX STi TRAX

Post by: Automotive

The Subaru WRX STI, when equipped with proper tires, is capable of impressive all-weather performance. But when even snow tires are not enough, Subaru offers a solution - a 400-hp WRX STI equipped with a snow tracks system, as showcased at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show at the Las Vegas Convention Center , Nov. 3-6.

Starting with a rally-prepared 2009 WRX STI, Subaru Rally Team USA's technical partner, Vermont SportsCar, built the one-off 400-hp TRAX STI envisioned by, and built for, DC Shoes co-founder and SRT USA driver Ken Block. The WRX STI TRAX is ready for the half-pipe, with a Yakima FatCat 4 Snowboard Rack up top, a Yakima Landing Pad rack base and DC Shoes XFB-C Snowboards. Naturally, there is a custom matching sleigh to go with it.

With the exception of the Mattracks rubber track system, the car is rally-prepared and similar in specification Block's #43 SRT USA competition STI. Starting with a stock 2009 Subaru Impreza WRX STI, Vermont SportsCar stripped the car's interior bare, lightened the shell and then fully seam-welded it for added strength, also installing a multipoint roll cage manufactured from T45 steel. Major differences from the stock STI include the addition of lightweight carbon/Kevlar RECARO SPA ProRacer competition seats with the Head and Neck Restraint System (HANS), carbon fiber door panels and an onboard fire suppression system.

Under the hood, the ultimate Subaru snow machine sports a 2.5-liter, 4-cylinder, turbocharged and intercooled STI engine tuned with a MOTEC M800 ECU. The engine, which kicks out approximately 400 hp and 400 lb.-ft. of torque, is teamed with a KAPS 5-speed close-ratio dog-engagement gearbox and the Subaru programmable DCCD (Driver Controlled Center Differential) all-wheel drive system. Employing custom machined hubs, the drivetrain - which has been dropped three inches - is mated to Mattracks 105M1-A1 rubber track conversion. The car also features Group N competition rally dampers made by EXE-TC.

And Now for Something Completely Different

The WRX STI TRAX can bring four more friends along for the fun with its one-of-a-kind custom sleigh. Constructed with hand-laid fiberglass using sandwich-core construction, the sleigh runs on custom built steel skis with torsion bar suspension. Yakima FatCat 4 snowboard racks carry Qty 2 DC XFB Snowboards.

Protected beneath the padded roll bars are four heated and embroidered leather RECARO Speed seats with Sabelt 4-point harnesses. For music on the slopes, a marine grade water resistant Alpine digital media receiver is coupled with marine grade Kicker speakers and a 10-inch subwoofer. The rear of the sleigh features a large cooler and a grab-bar for towing snowboarders. Cup holders and LED lighting finish off the interior.

The sleigh also features a carbon fiber dashboard, center tunnel cover and rear-cooler cover. Tucked into a glovebox within the carbon fiber covered dashboard are two Viosport POV.1 camera systems. One camera lens is flush-mounted within the dashboard to film passengers, and the other is mounted high on the roll bar to record action around the sleigh.

source : Subaru Press